Percival AW/12 Video Lookbook

Percival AW12 Fashion Film from Percival Menswear on Vimeo.

Seems like everyone is doing video lookbooks now. Luckily, this one by Percival is a good’un.

I’ve been enjoying what Percival have doing for a while now; carefully & cleverly treading the line between stripped-back classics and playful experimentation. Not too safe, not ridiculously over the top.

This ethos is mirrored perfectly in the video. They’re already onto a winner having soundtracked it with Blood Orange’s “Sutphin Boulevard“. Then combine that with the well-judged styling and the gentle sense of humour running through the video and it’s all looking rather lovely, isn’t it.

Music – Blood Orange
Director, Producer – Chris Gove
D.O.P, Editor – Laurence Halstead
Hair & Makeup – Mitzi Doney
Graphic Design – Robert Evans, Telegramme Studio
Models – Henry Hatherley at Premier, Jack Guinness  at Models1, James Dow