Replace ads with art using NO AD

An augmented reality app called NO AD can recognize subway advertisements, block them out, and replace them with curated digital art.

“Littered throughout almost every station is a repetition of movie, television, product, and alcohol ads, which take advantage of NY’s immense captive transit audience and turn our daily commute into one long commercial,”

RE+PUBLIC writes in a press release. The group’s goal is “to remedy this imbalance by using the preexisting advertising infrastructure as a new digital exhibition space.” A new layer of carefully curated art will “bring a rich variety of cultural content to users and integrate itself into your daily commute,” the anti-advert vigilantes claim.

[Source: Creator’s Project]