Breakin someone else’s jeans for 6 months and get a discount

Hiut Jeans will give you 20% of the jeans’ sale price… but you have to promise to wear the jeans for six months without washing them and upload regular photos you breaking them in to the Historytag site.

Yes, this is a real thing. From the website;

So, how does it work?

It’s super simple. Each jean will come with a unique number. Your unique number. You go to the HistoryTag website and register. That’s it.
Then you can upload pictures of where you went, what you did, who you did it with…to the HistoryTag website.

So those memories get saved. Not a big deal right now. But when you look back, it will become a big deal.

And yes, the History Tag is a bit like a blank iPod, but as you add more and more music it becomes more and more interesting. Or in our case, the more memories you add to it, the more fascinating it becomes.
So if in the future, your jeans get handed down, or end up in a second hand jeans shop, their memories will go along with them.