Lazy Oaf


In 2001, Gemma Shiel started selling hand screen-printed t-shirts from a market stall in East London. Now, her label Lazy Oaf is famous for its bright graphics and illustrations that adorn items from shirts and dresses to hats and brooches. Lazy Oaf’s products are sold through 150 stores worldwide, and the Lazy Oaf team (fuelled by “tea and hamburgers”) has also contributed to various print projects, events, and exhibitions.





Their “Dert” t-shirt cracks me up. Apparently Bert’s gone bad.


I love how they aren’t afraid to play on vintage Disney illustrations and styles.


This tee is my favorite from their Spring / Summer 2011 collection. Not only are their large, bold patterns refreshing,¬†they sell tops in various cuts (this tee is sold in a one size fits all “slob” shape). Sounds pretty comfy to me.

All photos taken by Viktor Vauthier for their SS11 collection.


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