Video lookbooks can tend to be a bit of a cop-out sometimes; an assorted collection of anonymous models, most likely pouting and floating round an unnamed gritty urban environment somewhere.
Epokhe Eyewear have gone for something a bit more ambitious with the lookbook for their first campaign. Directed by Kai Neville, the video is an atmospheric wonder, setting immaculately turned-out models against some astonishing wild panoramas, creating a powerful and compellingly beautiful contrast.
