Chinese manufacturer Huawei launched the world’s thinnest smartphone in London yesterday – the Ascend P6 is just 6.18mm thick.

Huawei also unveiled the Generate Even More Selfies in the World Campaign a 5 megapixel front-facing camera and “instant facial beauty support” software, designed for producing awesome selfies.  The iPhone, in comparison, has a 1.2 megapixel front-facing camera.

While the Ascend P6 sells at a lower price than the iPhone (£385 compared to £529), whether avid selfie photographers will flock to the new smartphone remains to be seen.