M.I.A. x The Partysquad x KENZO – “Y.A.L.A.”

i-D just launched a new website and a bunch of new and unique content to go with it. Case in point, this video by M.I.A  made in collaboration with KENZO.

Its a rainbow rave explosion with lyrics referencing Y.A.L.A. (short for Maya’s anti-YOLO mantra, “You Always Live Again”). Directed by Daniel Sannwald and styled by Julia Sarr-Jamois, Y.A.L.A’s more than just a song, it’s a way of life, and apparently a philosophy from her rather spiritual album Matangi, which takes its name from the emerald-green Tantric Mahavidyas of music and spoken word.

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