At the age of over 60, Jack O’Neill invented the wetsuit and gave birth to an industry out of a San Francisco garage – just because he wanted to surf longer. O’Neill’s has always been a company with the purpose of enabling the world to ride more, and with that sentiment in mind, they’ve launched their #RIDEMORE campaign.

#RIDEMORE

#RIDEMORE is an open invitation for all riders to join in and enjoy the ride in every possible way. Why? Because every day can’t be a bluebird powder day. Some days you can’t even get to the mountain. Some days the best riding is in your hometown.

#RIDEMORE is about finding alternative ways to ride wherever you are. To find different terrain, to step outside the ordinary, and most of all – to be creative.

#RIDEMORE kicked off on October 17^th with the release of O’Neill’s latest film set in Montreal. Featuring team riders Seb Toots, David Wise, Max Parrott, Frederik Evensen, Erica Langman and Veronique Picard who turned their Canadian city into a freestyle playground – jibbing every imaginable hit. Throughout the season, the O’Neill backed creativity continues and their pros will be sharing images and videos on their #RIDEMORE Tumblr page – throwing down the gauntlet that challenges you to think & ride outside the box.

GET INVOLVED

O’Neill wants you to get involved and carve up your city for a chance to win prizes of outerwear, accessories and headphones. All you need to do is upload and share images or videos that inspire you to #RIDEMORE on your Facebook, Twitter, Instagram or on their Tumblr page.

Do you walk past a set of steps in your city and daydream about 50:50’ing them on your way to work? Can you imagine yourself landing a massive 540 on the slope outside the Sacré Coeur? I’ve always wanted to tear up the steps to Old Street station in the heart of the Silicon Roundabout (during any time but rush hour that is).

To get in for a chance to win some outdoor O’Neill swag, just upload a picture of your dream city riding spot and at the end of the season O’Neill will make it rideable with a truckload of real snow and each week one of the most original entries will be rewarded with O’Neill gear.

Plus throughout the season local O’Neill stores throughout Europe will be giving away more swag and organizing pop-up events to get local riders connecting together and helping everyone to #RIDEMORE.

So what are you waiting for – let’s put snow in places it shouldn’t be, just for fun.

Visit the O’Neill Tumblr and use #RIDEMORE #CITYNAME on your favourite social platform to enter.