Etienne De Crecy presents ‘Hashtag My Ass’ – the latest track from his Super Discount 3 project which is available from August 26th.

The video is a ‘first of it’s kind’ interactive experience at hashtagmyass.com inviting users to connect to Instagram and create their own music video.

Within seconds, pictures from the user’s account are sorted, selected and integrated into record sleeves into Etienne De Crecy’s ‘Hashtag My Ass’ music video based on tags and popularity.

Fed by the producer obsession for house music, “Hashtag My Ass” casts an amused and sarcastic eye on this world, by using the clichés created by social networking and the new language it’s created e.g “WTF”, “No Filter”, “Selfie”, “Throwback”.