An augmented reality app called NO AD can recognize subway advertisements, block them out, and replace them with curated digital art.
“Littered throughout almost every station is a repetition of movie, television, product, and alcohol ads, which take advantage of NY’s immense captive transit audience and turn our daily commute into one long commercial,”
RE+PUBLIC writes in a press release. The group’s goal is “to remedy this imbalance by using the preexisting advertising infrastructure as a new digital exhibition space.” A new layer of carefully curated art will “bring a rich variety of cultural content to users and integrate itself into your daily commute,” the anti-advert vigilantes claim.
[Source: Creator’s Project]
