Julian Assange has plans to launch a line of WikiLeaks-branded merchandise in India, partnering with local company Franchisee India to make it happen. While you can already  buy t-shirts online, the brand’s expansion into more high-end retail marks a new level of commitment to their brand and audience.

According to Icelandic WikiLeaks representative Olafur Vignir Sigurvinsson,

“India is one of the countries where awareness about WikiLeaks is the highest and Julian is excited about the proposition.” The line will reportedly include “high-end fashion apparel, accessories, household goods, paper goods, that kind of stuff.”