Farfetch launches an interactive Japanese video game

To celebrate the launch of Farfetch in Japan with Superstore winner Restir and their new Japanese website, the brand pays homage to the ‘Land of the Rising Sun’ with an interactive fashion film set against the country’s diverse and beautiful landscapes.

Inspired by Japan’s homegrown Manga art form, the film combines live action with animation, creating a visually stunning spectacle. Also, a first in interactive film, viewers can choose their own protagonist, change their looks and the landscapes they inhabit throughout. Plus they can shop every item featured.

Click ‘Play’ and immerse yourself in a hyper-real Japanese world.

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